As France's #1 beauty brand and a pioneer in plant-based cosmetics, Yves Rocher is evolving to reinforce its image as an expert, natural and committed brand.

Emphasizing product effectiveness, scientific expertise, and a premium feel, the brand maintains its strong connection with customers, its culture of generosity, and its commitment to accessibility.

The sonic identity is developed in as many formats as there are communication touchpoints—advertising and corporate: 6, 10, 12, 15, 20, 25, 30, 45, and 60 seconds. In each format, it retains all its distinctive sonic markers:

• Organic sound design at the start to immerse listeners immediately in the brand’s natural world
• A pizzicato string motif that returns as a leitmotif
• An ultra-recognizable “hi ho hé” vocal motif, embedding the brand’s vowel sounds into the music
• A wood block at the conclusion, leaving a strong sonic imprint with its clear vegetal connotation

Here, you can experience the musical design work created by our composers for the new Yves Rocher Glow film, presented here without its voiceover. The distinctive sonic markers are synchronized with every moment of the film—true craftsmanship.

To anchor both the audio and visual recognition of Yves Rocher’s new positioning, the sonic identity will be present in all films produced worldwide! Regardless of the format’s length, the sonic markers are there. Yves Rocher’s music translates the brand’s expertise, product quality, and envelops us in its warm emotion.