Marie and Dissonances: recipe for success!
For more than 30 years, Marie has been a brand representing culinary expertise and high quality cuisine. As its new advertising campaign is about to be released, the label wants to develop a sonic signature expressing its distinctive values on a saturated publicity market. Its call for bids is answered by Dissonances.
Ingredients for a tasty audio branding
Take a harp glissando, a fresh piano, creamy strings, and a pinch of pizzicati for the taste. It's the recipe for a strong advertising music, reflecting the brand's positioning: "Marie, c'est déjà fait et très bien fait" [Marie, it's good and good to go]!
Sonic identity
Long version
Sonic logo
Short version
Applications
Audio branding served on Marie's TV advertising
For the last four years, Marie's audio branding has been heard in every episode of Marie's commercial saga "Comme Marie" [Like Marie]. It was created by WNP and awarded with a silver Effie. With a two-digits growth, this brand is the cream of the crop!