ArianeGroup aims for the stars
In 2017, Airbus Safran Launchers became ArianeGroup: new name, new visual identity and a new audio branding composed by Dissonances. As a symbol of European independance, ArianeGroup seeks after performance and innovation to protect peace.
Oneiric and inspiring audio branding
ArianeGroup's sonic identity is both oneiric and inspiring. It expresses fascination for space, enthusiasm for Ariane's liftoff and progress that was induced by space technologies. This audio branding is rich, emotional and visionary. Listen to it with headphones, fly to the stars and enjoy our sound designers' spatial mix.
Sonic identity
Long version
Sonic logo
Short version
“ Huge success among the communication team! Congratulations Dissonances! ”
Sandra Hubé
Head of External communication, Brand & Image, ArianeGroup
Head of External communication, Brand & Image, ArianeGroup
Applications
ArianeGroup's audio communication kit
Dissonances created a real audio branding kit for ArianeGroup and its seven subsidiaries. These tools are used for the group's videos, its telephony and events accross the world.