In 2021, the French Federation of Cardiology updated its communication and rebranded its identity to lend weight to its actions and raise awareness among its audience. A new signature, a new visual identity created by French agency Brief and a new sonic identity designed by Dissonances. 

There was one key idea: this sonic identity's BPM had to be 100. It illustrates a heart massage and creates a helpful tool for safety in case of an emergency. 

Every sound of this audio branding was inspired by the human body: the beatbox, the snaps, and of course the voices singing with heart. Dissonances used the distinctive cardiac rhythm and went one step beyond, doubling it with a kick drum and body percussions. The beating heart's sound is still perfectly recognizable, but it became musical, poetic and emotional. 

Brief's work on the brand's identity and Dissonances' work on its sonic identity fed each other. The track was approved by the FFC's scientific committee. It was the first time that a sonic identity was reviewed by such high-level doctors and scientists.  

Dissonances' creation was chosen as the best project in the whole "Design" category of TOP/COM 2022: for a sonic identity, it is a first. This recognition of a professional jury proves how important audio branding is in a brand strategy. The FFC's sonic identity is instantly recognizable and can be heard on many media:

• TV and radio campaigns
• E-cards
• The FFC's sound logo
• Podcasts
• Awareness campaigns
• The 27 Regional associations
• The 269 clubs for cardiac health.