Radiance Mutuelle: sonic identity with a smile
Radiance is a regional insurance that is part of Malakoff Humanis Group. The brand proceeded to a strategic shift from B2B to B2C. In a highly competitive industry, Radiance Mutuelle stood up to state its values through a radio saga. In order to emerge and have a maximum impact, the insurance company contacted Dissonances.
This audio branding expresses the brand's human personality, its close relationship with its customers and its promise: "Radiance Mutuelle, on aime vous voir sourire" [Radiance Mutuelle, we love seeing you smile].
Forward planning with audio branding
Radiance Mutuelle's sonic identity is client-centric ; a smiling and well-protected client!
This audio branding can be whistled or hummed. It expresses the carefreeness and tranquility of a client with a good insurance cover. The sonic signature is a real earworm with a huge identifying potential.
Sonic identity
Long version
Sonic logo
Short version