Mondial Pare-Brise : no impact on your life!
With 1 050 employees and 500 garages, Mondial Pare-Brise is a French windshield expert. After its visual rebranding orchestrated by Carré Noir, the label decided to create a sonic identity with Dissonances. It was immediately used for the brand's advertising campaigns on various media: radio, TV billboards and social media including TikTok!
Vocal audio branding for conviviality and impact
In a highly competitive industry, this music creation aims at efficiency to reinforce the brand's emergence and impact:
- The short jingle allows instant attribution.
- Advertising versions end with a voice singing the brand's name.
- In longer versions, the main theme develops itsefl with a warming tone.
- The sonic identity evokes a journey, evasion, a desire of traveling and the brand's promise.
Sonic identity
Long version
Sonic logo
Short version
Applications
Sonic branding spreads over Mondial Pare-Brise's communication
Mondial Pare-Brise's sonic identity has been applied to TV billboards, brand movies, telephony and digital contents. The brand signature fits radio and TV signatures, as well as pre-roll bumpers. The long version is appropriate for digital advertising. This unifying audio branding is also useful for internal communication, which proves its versatility and its success!