The values of the Ministry
School told with music
How to express school with instruments and sounds?
Its sonic identity must be impactful, not agressive; joyful and yet not too festive; modern, not avant-garde; organized but not rigid; demanding, not elitist. It must be accessible to everyone: pupils, teachers, parents, public workers, institutional partners, associations, etc.
Dissonances composes the sound of school
This sound identity highlights school's positive dynamic: its assertive rhythm played by powerful and percussive instruments shows great willingness. The track also inspires kindness and team spirit through the feminine and masculine backing vocals, conversing in vowel sounds. The ambition for success is brought out in this structured and demanding musical universe.
There are several sound design elements symbolizing school: the ringbell, children's laughters, fist bumps... Some may notice the influence of Rameau's Tambourin on the sonic signature. It is an ancient popular musical theme that translates the Ministry's mission very well: connecting the past with the present to help children preparing the future.
Sonic identity
Long version
Sonic logo
Short version
Artistic advisor, French Ministry of Education
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Sound identity made of gold
This sonic identity's digital release occurred as 13 millions of pupils and 900 000 teachers were returning to school. Every year, it makes the participants in the colloquium for Education dance; it is played on the annual greeting card, over the Ministry's phone lines and on its key videos.
The double golden award that Dissonances' creation received at the Grand Prix Stratégie du Design and the TOP/COM Grands Prix 2019 ceremonies proves its success among education's players, as well as the general public and the communication professionals.