An anthem for women's basketball
Recognized for the quality of the championship, the high level of its clubs and players, the Women's Basketball League wants to gain visibilty and impact with a strong ambition: to be among the two most popular women's basketball leagues in the world. To be the most inspiring French women's championship. The creation of a sonic identity is at the center of this brand strategy.
Photo credit: Bellenger-Lecocq/IS/FFBB
Pace the matches, boost the communication
The sonic identity expresses the personality of the Women's Basketball League while energizing it and bringing it a breath of freshness ans modernity. In tune with the general public, she embodies the female collective, the game, the performance but also the entertaining and festive dimension of the matches. For a more endearing, more accessible, more fun brand...
It strengthens the brand's communication during its audiovisual speaking engagements, on social nteworks, and on its TV billboards and adds. As part of the match protocol, it will be heard at key moment: 11 minutes before the match, then one minute before and finally at the end.
Photo credit: Olivier Martin/FFBB
The sound that swishes... by women!
Sonic identity
Long version
Sonic logo
Short version
Director of the French Professional Women's Basketball League
Applications
La LFB remporte le TOP/COM d’OR
Une très beau trophée pour cette identité inspirante qui porte en elle le dynamisme et l’enthousiasme des équipes de la LFB.
Découvrez pourquoi et comment dans cette vidéo...