Air Liquide: industrial world leader
For more than 100 years, Air Liquide has been a world leader of gas, technology and services in the industrial and health fields. The group is established in more than 75 countries and gathers more than 66 000 employees, working for 3.8 millions of clients and patients accross the globe.
To fit this global dimension, the audio branding has to reach every audience of the brand and incarnate its core values: innovation for a sustainable growth. In other words, it has to express the headline "creative oxygen" with music.
Zero gravity sounds
Air Liquide's audio branding is aerial, refined and truely modern. It echoes the brand's core values. The creation is part of an electronic universe. Its distinct sound was built around the idea of air.
It's a real laboratory of ideas, full of reversed sounds, reverberation, filters and effervescence. A serene rise in power, solid and assertive, expresses the group's longevity.
It's a real laboratory of ideas, full of reversed sounds, reverberation, filters and effervescence. A serene rise in power, solid and assertive, expresses the group's longevity.
Sonic identity
Long version
Sonic logo
Short version
“ Our team is fully convinced by the sonic identity that you created! The arrangement that you have made with the animated logo was a real success. That's a huge YES for us!!! We are very proud of this beautiful work. ”
Claire Thisse
Head of Editorial & Branding - Group Head Office, Air Liquide
Head of Editorial & Branding - Group Head Office, Air Liquide
Applications
Air Liquide's sound in more than 80 countries
Air Liquide's audio branding was quickly adopted and met with success among the group's internal teams. This sonic identity was used for the telephony in every international hub of the brand. That instantly recognizable sound was played during the CAC 40's largest General Assembly.