Altice: a world leading brand
The Altice brand was released with a new visual identity created by Carré Noir and an audio branding composed by Dissonances.
Altice is a global brand that was built around an encounter of territories, skills and communication modes. Its signature "Together has no limits" expresses its ambition of leadership, its visionary approach and its unifying personality.
Elegant and bright audio branding
Dissonances composed a bright and elegant sonic identity for Altice. Its arrangement was inspired by cinematic influences, the entertainment industry and electronic pop: minimalist codes for a global brand. This sound design is relevant and perfectly recognizable. It provides the brand with considerable emotional power. The sonic signature relies on shiny sounds, an inspiration and a heartbeat, as it moves away from the world of telecommunications
Sonic identity
Long version
Sonic logo
Short version
Applications
Universal sound on Altice's global network
Altice released its brand with an international campaign led by American and European teams. Dissonances' creation resonates around the world, as well as in local markets.