Faurecia + Hella = Forvia
In 2022, Faurecia and Hella gave birth to Forvia. The new leading brands in car technologies is revolves around two main themes : mobility and progress.
Its name and signature - "Inspiring mobility" - evoke the group's capacity to project its brands into the future. In order to consolidate its new identity, Forvia undertakes an audio branding project with Dissonances.
Unifying through audio branding
This sonic identity is the result of a close teamwork between Dissonances and Forvia's teams. From the very beginning, the sound was adressed as one of the brand's core elements in order to leave a powerful uniting impact and a strong emotional mark.
The sound had to evoke mobility, fluidity and innovation. It also had to assemble the Faurecia and Hella's team around the new brand.
Forvia : when a sonic identity goes mobile
Forvia's inspiring sonic identity constantly evolves. It builds up to the future of mobility. Sweet and yet incisive, the rising melody projects us through time and keeps expanding, giving us a sensation of mobility and fluidity.
The balance between the piano's purity and the electronic universe expresses the group's leadership and its deep connection to technology. The precise active and sharp rhythm evokes agility, reactivity and innovation. Gentle voices echo new brand's tone and the women and men that are the group's strength. It is a moving soundscape, imbued with liberty and modernity.
Sonic identity
Long version
Sonic logo
Short version
Executive Vice President Group Communications, Forvia
Applications
The new brand puts the sound on
Highlighted during the brand reveal, this sonic identity has been immediately adopted by Forvia and its teams. The creation punctuates the group's milestones; it is used for internal communications to represent Forvia's employees and it illustrates its web formats, such as the group's monthly newscast.