Let's reboot La Redoute!

October 2022: La Redoute changes everything! A new identity to celebrate the transformation of this iconic brand. Our goal? Creating a sound identity echoing the group's visual identity: pop, colorful and definitely trendy. The creation shall appeal to everyone, never mind their generation and country. It will also be available in a variety of musical colors. 

L-A-R-E-D-O-U-T-E !

Modern, impertinent, constantly in motion: we created a sound for a disruptive and enthusiastic brand. 

This great dose of optimism is driven by a cheerful electric guitar, urban drums and a chorus that is chanted in unison: 
L-A-R-E-D-O-U-T-E !  

Feminine, masculine, in English or in French... As you can hear, La Redoute is reinventing itself!

Sonic identity

Long version

Sonic Logo

Short version


A pop and trendy musical branding

When La Redoute reinvents itself, you can see and hear it! The sonic indetity unfolds on the reveal film of the new brand. A musical design that perfectly fits with the disruptive, modern and inspiring visual identity created by Carré Noir.

One little agency for the biggest brands!