Let's reboot La Redoute!
October 2022, La Redoute revolutionizes everything! A new identity celebrates the transformation of this iconic brand.
Our goal? To create a sonic identity in resonance with the brand's all-new visual identity: pop, colorful, and undeniably trendy. The musical creation should speak to everyone, transcending generations and borders, and be available in various versions.
L-A-R-E-D-O-U-T-E!
Cutting-edge, cheeky, and always on the move, our creation dresses up a trendsetting and vibrant brand.
A hefty dose of optimism conveyed through a feel-good electric guitar, urban beats, and a chorus chanted in unison: L-A-R-E-D-O-U-T-E!
Whether in English or French, in any gender, La Redoute reinvents itself, and you can hear it!"
Sonic identity
Long version
Sonic Logo
Short version
Applications
A pop and trendy musical branding
When La Redoute reinvents itself, you can see and hear it! The sonic indetity unfolds on the reveal film of the new brand. A musical design that perfectly fits with the disruptive, modern and inspiring visual identity created by Carré Noir.