CNR: a real energy lab
The CNR is the first French producer of 100% sustainable energies. The company has built a unique model around the river.
CNR intervenes on green electricity production and territorial economic activity. Its organic and innovative characteristic resonates with the brand's sonic identity, composed by Dissonances.
Fluid audio branding
CNR's sonic identity evokes the Rhine's power and impetuosity, as well as sustainable energies and the digital world.
It is filled with solar harmonies, acoustic rhythm sections, sound masses and a nice fluidity. It's an oneiric journey along the river and its surroundings.
Sonic identity
Long version
Sonic logo
Short version
Applications
Going with the flow
CNR's sonic identity exists in different tones and formats to serve various purposes:
- Brand movies
- Advertising
- Social media
- Radio campaigns
- Telephony
The CNR logo was animated on the sonic signature with perfect fluidity in the letter's uncoiling, as well as in the vocal movement.