The legacy of Abbé Pierre

The Abbé Pierre Foundation was created thirty years ago by Abbé Pierre, an iconic figure in the fight against extreme poverty and inadequate housing. In keeping with the immense legacy left by its founder, it conducts thousands of awareness-raising and combat actions against these endemic issues. The Foundation communicates very strongly on these particularly difficult subjects. It is both a communication of struggle and institutional communication, deeply offensive, but always respectful of individuals and institutions.

Creating a powerful sonic marker.

The Abbé Pierre Foundation wants to make its fight against extreme poverty heard loud and clear. The sonic identity should express the combative dimensions as well as the fraternal and human aspects at the heart of the Foundation. It should be engaging, speaking to all audiences, from the youngest to the oldest, as the issues it addresses concern society as a whole.

Photo credit : Aurélien Chauvaud - Agence Fred & Farid Paris pour Fondation Abbé Pierre

A warm and poignant musical creation

As a flow, Abbé Pierre's unmistakable voice inhabits the sonic identity, giving it incredible strength.

Emotional harmonies, urban rhythms, choir voices, and a wintry piano form the instrumental ingredients of this intense creation. Deeply human, the identity evokes journey, ruptures, and collective support.

With the determined and demanding teams of the Foundation, we sought the right balance between optimism, emotion, and commitment. This sound identity was awarded Silver at the TOP/COM Grand Prix 2024 in the Sound Identity category.

Sonic identity

Long version

Sonic logo

Short version

“ The process of crafting the sonic identity was extremely methodical and structured, engaging individuals from diverse backgrounds in a shared project. There's a crescendo in the music that captivates listeners, much like it captivated the working group. The sonic identity has been very well received, bringing everyone together around common values. I believe we've done our job successfully! ”
Yves Colin
Director of Communication - Abbé Pierre Foundation

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