Stéphane Plaza Immobilier chooses Dissonances for its sonic identity
With its 632 offices and its unstoppable growth, Stéphane Plaza Immobilier is in the house! The famous French realtor, actor and TV host organized a competition of creativity in 2018 for the creation of his brand's sonic identity. And the victory goes to... Dissonances.
One sonic identity to rock the house!
Disruptive, off-the-wall, close to its clients... Stéphane Plaza Immobilier shakes its market up.
Its sonic identity meets to requirements:
- Amplifying the realtor's impact in B2B and B2C relationships, in a highly competitive field.
- Keeping tracks with the brand's evolution without losing its inherent sense of fun.
Stéphane Plaza: realtor, TV host and... Singer?
Stéphane Plaza Immobilier's sonic identity is powerful, different, spontaneous and truely uplifting! Its vocal gimmick is instantly recognizable. We've been often asked if Stéphane Plaza himself did record the melody behind our mic. What do you think?
Like the brand it illustrates, our creation evolved from a pop branding to a new and even wilder style: electronic gipsy rock.
First version
2018
New version
2021
Applications
The sound of Stéphane Plaza Immobilier, French people's favorite brand
Since the beginning of our collaboration, Stéphane Plaza Immobilier has been twice elected French people's favorite brand and realtor of the year. The brand kept its feet on the ground, and remained close to its customers, adapting its sonic communication for every medium:
- TV advertising
- Radio campaigns
- Telephony
- Events.