An unplugged emotion for ORPI's new TV campaign

An unplugged emotion for ORPI's new TV campaign

Dissonances accompanies ORPI's TV campaign with a music declined on an important advertising device : a three format movie which lasts 23, 30 and 40 secondes but also six billboards. 
A corporate music which underlines narration and fits perfectly the movie's emotional dimension. It's very soft and intimate at the beginning and goes crescendo until we recognize ORPI's new sound identity : an impacting, distinctive and elegant sound signature.
This sound identity comes completing and reinforcing ORPI's restructuring work led by the agency Carré Noir.