An unplugged emotion for ORPI's new TV campaign
An unplugged emotion for ORPI's new TV campaign
Discover the 45 seconds advertising movie by Hungry and Foolish
Dissonances has accompanied ORPI's TV campaign with a music declined on an important advertising device : a three format movie which lasts 23, 30 and 40 secondes but also six billboards.
A corporate music which underlines narration and fits perfectly the movie's emotional dimension. It's very soft and intimate at the beginning and goes crescendo until we recognize ORPI's new sonic identity : an impacting, distinctive and elegant sonic signature.
This sonic identity comes completing and reinforcing ORPI's restructuring work led by the agency Carré Noir.