An unplugged emotion for ORPI's new TV campaign

An unplugged emotion for ORPI's new TV campaign

Dissonances has accompanied ORPI's TV campaign with a music declined on an important advertising device : a three format movie which lasts 23, 30 and 40 secondes but also six billboards. 
A corporate music which underlines narration and fits perfectly the movie's emotional dimension. It's very soft and intimate at the beginning and goes crescendo until we recognize ORPI's new sonic identity : an impacting, distinctive and elegant sonic signature.
This sonic identity comes completing and reinforcing ORPI's restructuring work led by the agency Carré Noir.