An identity twice rewarded by gold at the Grand Prix Strategy Design and TopCom Grand Prix 2019. For the French Ministry of National Education, we created a warm, collective and choral sound identity. A musical creation inspired by our culture with a French popular theme. The theme "Le Tambourin de Rameau" seduced us because of its dynamism, brightness, simplicity. We used it like a quote in a hybrid and demanding composition which emphasizes collective and choral singing, and tones diversity : pizz strings, upright piano, classical and pop voices, on a beat with urban accents.