On the path with Altice

Discover Altice'snew sound identity : Minimal codes for a universal brand

On the reveal film of the brand the sonic identity is disclosed in a gradual crescendo, teeming, emotional, powerful and resolutely modern. It speaks to every client and reveal its aspirations thanks to a musical arrangement that comes from both entertainment and electro/pop. A project conducted with the Publicis agencies : Carré Noir, Leo Burnett and Prodigious.